Financial Services
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Make investing feel human — approachable, jargon-free display work tuned to each kind of investor.
Schwab's strongest new-account run in 8+ years with 800,000+ new brokerage accounts opened.
Cut through the fear-based noise of financial-services advertising and pull people to Schwab.com.
Money marketing leans on fear. People move toward clarity and a human voice.
Light-hearted, informative animated banners and interactive rich-media units that made complex ideas easy. Pitched one way for wealth clients, another for first-time investors. Plus an options-trading hub rebuilt on clearer information architecture.
Concepted and designed display ads across multiple business units, pushing new animation and interaction techniques. Evolved the brand style guides, supervised animation with production partners, and designed the options-trading hub, including UX and content hierarchy.
