Speculative Campaign
Own Your Future
Create a campaign that makes a splash.
The best tech helps you build the life you want.
Own Your Future transplants the Robinhood brand into a cyberpunk universe. A hero TV spot anchors the campaign: a woman navigating a hostile, code-saturated world, finding the switch, and flipping it. Red goes lime green. Campaign extensions include a TikTok stitch activation that explores aspirations, a 2600 Magazine back cover challenge, and a NYSE ticker takeover timed to the pre-market open. Two mood boards demonstrate how the color treatment extends beyond sci-fi into grounded lifestyle photography, keeping the campaign human at every scale.
Created concept and visual direction. Developed script and TV storyboard with writer. Developed photography art direction and color treatment. Ideated and designed additional TV spots and work across OOH, print, social, and experiential.
This campaign was initially developed for a different brand. It was a crowd favorite internally and with clients, recognized for its visual ambition and category-breaking point of view. The decision not to pursue it came down to a single word: hacker.
