Digital & Experiential
Give Yourself a Good Name
Help young drinkers build their reputation, online and IRL, through culturally sharp digital and a 15-billboard Coachella takeover.
Won the new-business pitch. 15 Coachella billboards across LA.
Win Heineken's business, then connect with young adults from banner innovation to festival scale — without dropping the responsible-drinking message.
Your reputation is built everywhere — online and in real life.
We won the pitch with playful, culturally sharp digital: interactive banners built on humor (celebrity cameos, flirty scenarios), a "City Nights Now" app that helped people find the party and get home safely, streaming integrations, and 15 Coachella billboards across LA that paired festival energy with light-touch responsibility.
Senior Designer on the winning pitch and digital work; Senior Art Director on the Coachella billboards. Designed interactive banners, app interfaces, and streaming integrations, then partnered with copy and creative leadership on the billboard concepts and managed large-format production.
The digital work drove strong engagement through novel formats, and the Coachella billboards gave Heineken citywide visibility as a culturally relevant, socially smart brand.
